The Satellite Review Magazine The Satellite Review Magazine Vol 1 | Page 4

FROM THE EDITOR

Editorial Staff
Staci Cretu, M.S.
Marketing and Communications Manager

A road less traveled.
What does the future hold?
By Staci Cretu, M.S.,

Marketing and Communications Manager,

Olivia Geyer
Marketing Coordinator
Morgan Williams
Graphic Design/Marketing Assistant
Sales Staff
Aaron Corcoran
Account Executive

For our first issue of The Satellite Review, I
chose to title this letter, “A Road Less Traveled”
because at one time warehouse automation was just that – a road less
traveled by many manufacturers and distributors in the U.S. However,
over the past several years, we have seen this once vacant road toward
automation traveled by more companies. Now, with the rising customer
demand, companies are facing a crossroads, to automate or not, in order
to stay competitive.

Andy Stewart
Account Executive

The challenge at hand is that customer expectations change in months,
not decades. Consumers are expecting higher quality products and
service with quicker delivery times. For manufacturers and distributors
this means investing in supply chain equipment and systems. Faced
with everyday operational challenges such as containing operational
costs, improving responsiveness and increasing capacity and production
capabilities, companies are looking towards automation to accommodate
changing business conditions and customer expectations.

Management

Today, we are seeing an increase in companies that are implementing
warehouse automation via Automated Storage and Retrieval Systems
(AS/RS). This shift is due to growth in competition and increasing
pressure to reduce costs as well as keeping better track of inventory.
Companies are adopting this technology into their operations to increase
productivity and overall operational efficiency in an effort to improve
order fulfillment and meet customer demands.

Robert Douglas
Service Manager

A true supply chain innovation, AS/RS combines a mix of innovations,
existing processes and technologies in a way that achieves a desirable
change in cost, quality and service for our end users. The acceptance of
AS/RS technology has increased due to the technical advancements made
in applications, business logic and cost justification, amplifying the
adoption of this technology in order to stay competitive.
As I began writing this letter, I realized that the road to automation is
no longer a road less traveled. Now, it is a busy interstate filled with
manufacturers and distributors racing toward automation to enhance
their levels of cost effectiveness, reliability and customer serv