FROM THE EDITOR
Editorial Staff
Made in the USA: The Power
of American Manufacturing
By Morgan Williams
Marketing Specialist, Westfalia Technologies, Inc.
Morgan Williams
Marketing Specialist
Robert Sushinski
Marketing Coordinator
Sales Staff
John Hinchey
VP of Sales
The “Made in USA” mark is a country of origin label that indicates that the product is “all
or virtually all” made in the United States. But in addition to the location where the prod-
uct was made, what comes to mind when you think of the phrase “Made in the USA”? For
many, it is rugged, hardworking blue-collar patriotism or even a boutique and high-end
status symbol. Both visions depict the strong reputation American made products and
brands hold – they are innovative, high-quality, durable and reliable. American compa-
nies have a reputation for getting it right the first time, and if for some reason they don’t,
they will do what they can to make it right in a timely manner. This reputation is the
reason many consumers are more willing to pay a premium for the quality and value of
American-made goods.
Speed to market, attentive customer service and reliability are all critical factors that can
overcome the often-higher prices associated with American manufacturing. To maintain
this level of quality, we rely heavily on a skilled workforce and emerging technology –
such as warehouse automation. A common misconception exists that automation will
eventually eliminate manufacturing jobs, when in fact the skillset required for many of
today’s manufacturing jobs are simply different than they used to be. More of the manu-
facturing process is now handled by a machine, but still these processes and machines are
maintained and supervised by humans.
I have chosen to focus this issue of The Satellite Review on “Made In the USA” because of
the strong power of American manufacturing in today’s economy. According to Industry
Week’s 2018 IW U.S. 500 report to determine the true state of American manufacturing,
the state of manufacturing is “strong, very strong…for now.” And thanks to that, several
manufacturers have identified investment in their American facilities as a top priority for
future growth.
One way manufacturers can invest in their business for the future is by adding automa-
tion to their portfolio. Warehouse automation stands as one of the last areas where long-
term costs can be significantly reduced. Automated storage technology has progressed
significantly in recent years and choosing to partner with an automation company that
can see first-hand the benefits of American-made quality is a must! Westfalia’s dedicated
team of developers, engineers and technicians has the skillset and experience necessary
to successfully partner with and support your company in moving toward manufacturing
and distribution excellence.
4
The Satellite Review
Borja Salanova
Sales Engineer
Gary Frank
VP Automated Systems
Ryan Smith
VP of Automation
Management
Dan Labell
President
Caio Seabra
COO/CFO
Dave Williams
VP of Software
Jon Schultz
VP of Sales
Wolfram von Schoen
VP of Aftermarket Operations
Jeffery Lyijynen
VP of Operations
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Phone: 1.800.673.2522
Mail: Westfalia Technologies, Inc.
3655 Sandhurst Drive
York, PA 17406
For reprints and licensing, please contact
Morgan Williams, Marketing Specialist at
[email protected]
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