The Saber and Scroll Journal Volume 8, Number 3, Spring 2020 | Page 27

and Scroll 0 jumped from fourteen to twenty-two. By the 1890s, Barnum’s Greatest Show on Earth and other circuses were being studied by the U.S. War Department for information on how to more efficiently move personnel and animals and to enjoy reputations for being family-friendly and educational. 57 Alongside this more moral environment were freak shows and side exhibitions, as circus-goers made their way to the main tents and the big top, show the circuses’ “diverse collection of social outsiders” who found homes and acceptance in a “nomadic community of oddballs.” 58 Despite circuses often being considered “low” entertainment because of their “sawdust, dirt, animal smells, and the bizarre,” they continued to grow in popularity because they offered upbeat, optimistic performances and a culture that audience members craved and found reassuring during Reconstruction. 59 Even in his later years, Barnum said he “found the great American public appreciative and ready to respond in proportion to the sum expended for their gratification and amusement.” 60 Barnum even claimed he was not in show business just to make money, but that his showmanship was his mission to “provide clean, moral and healthful recreation for the public to which I have so long catered.” 61 His critics and audiences alike questioned his limits for grandiosity, but even in his later years Barnum said he had “never yet found that limit.” 62 Just as Barnum’s Greatest Show on Earth heralded the beginning of the American entertainment industry, the Transcontinental Railroad expanded