THE RIZE: What made you want to become a music producer?
ALLON: I think it’s a natural progression. Being a musician you know you’re trained to read music, trained to do all these different things that quite frankly a producer does. It’s a supervisory role. No one can just jump into that role. I really believe there needs to be a background in being a musician. It’s like in a job, you can’t really supervise someone if you haven’t done the job yourself. I sort of always was a producer. When I had my own band, and my own projects, I was always that guy who was either composing the music or writing it. So it seemed like a natural progression, just put the full cap on and do everything and try to build a team around that.
It’s a lot being a producer; it’s not just sitting there. You need to know all your technical stuff, predicting fads and trends. This might sound good now and be popular, but what do I want to do to make it more cutting edge and set the tone.
The Rize: Thanks for meeting with us Allon. How about we begin by telling us a little about yourself?
Allon: Well, I’m originally from NYC and moved to Moncton back in 2001, six months before my son was born. I was traveling back and forth from NYC to Moncton for about seven of those 11 years and became a permanent resident about three years ago.
I’m 36 years old, married with 2 boys and I’ve been a musician basically since I was born. Singing since I was 2 and playing drums since 5. My dad was a musician. He was a singer and guitar player and my mom was a writer. I didn’t officially and professionally pursue music until I was 17 and then I did my first studio internship and that started the whole process of my peThe Rize: Tell us a little about The WE.Music Productions?
Allon: No real deep story behind it. In my previous marriage, my stepdaughter had written a story for French class and she entitled it The We. I thought that would have made a cool band name. I had a rock band called Delivery back in 2005, when that ended, I thought, if I ever have another band, I’d want to call it The We. I tried to start another band and it didn’t quite take, so when I started this company I thought I’d keep the name. rsonal career in music.
The WE.Music Productions Inc.