TRAP_April15.qxp_The Retail Appointment 25/03/2015 15:01 Page 11
war for the hidden talent
he war still rages on despite changing
unemployment figures and economic
fortunes. Organisations still find it a real
challenge to resource key roles in key
locations, where the active candidate pool
remains shallow at best, making the best
talent hard to find and even harder to
persuade to consider a career change.
T
According to a recent survey by Ipsos MORI
(with figures from the Office of National
Statistics and the Department for Work &
Pensions) there are approximately 30 million
people in employment in the UK at the
moment but employers are only tapping in to
the 9 million who are active jobseekers,
through conventional methods such as job
board advertising. The survey also stated that
there are over 11 million so called ‘receptive
job seekers’ who are interested in a new job
but aren’t actively seeking one at the moment.
So how do employers tap into this ‘receptive
job seeker’ market?
Firstly employers need to fully understand
their target market and reassess the many
ways in which they can connect with these
receptive job seekers to present them with a
recruitment message.
Contrary to popular opinion, the death of the
press advertisement has been greatly
exaggerated! We have seen a massive switch
to online channels in the last ten years but still
use traditional press media for the right
opportunities with the right clients. The
rationale is quite clear. Our receptive j