The RenewaNation Review 2021 Volume 13 Issue 1 | Page 48

Cultivating a Thriving Christian School Series : Addressing Major Components for Institutional Health in Christian Schools

The Key to Kingdom Marketing : Telling the Story

By Dr . S . L . Sherrill

Someone has said , “ We write a story every day by the words that we say and by the things that we do .” As believers , we have the most incredible story ever told . As educators , we tell that story through Kingdom education . The question to be answered is , “ What story will our school families and community hear ?”

Kingdom Marketing leads others to take faithful action in building God ’ s Kingdom one day at a time with one voice , your vision , and one purpose , your mission . The leadership and staff must mobilize and engage all stakeholders ( parents , students , alumni , grandparents , community , etc .) in the Kingdom Marketing of the school by giving , volunteering , sharing , doing , seeing , reading , and experiencing Kingdom education . Therefore , my purpose is to share Kingdom Marketing principles that reveal how telling the story well leads to a successful ministry .
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