THE REALITIES ABOUT POULTRY The Modern Farm - The Realities About Poultry_Seco | Page 146

Packaging Poultry Products
Over the 21st Century an increasing proportion of products have become pre-packaged. This
reflects the benefits of packaging in expressing brand identities in a more affluent and sophisticated
market.
The packaging component of a product is defined as:

An important brand element with more tangible or physical benefits than the other brand
elements

The wrapping, crafting, filling or compressing of goods with an aim of protecting them from
contamination and at the same time simplifying their handling, transportation, storage anduse.
Packaging has the practical task of protecting the product in distribution and in use, but in real
sense it actually defines the product.
 Packaging determines the quantity in which a product is sold (e.g. 30 eggs per tray)
 It determines the method of usage.
 It certainly expresses image and identify.
Many firms use packaging that is expensive and complex because it increases customer valuation of
the product more than it increases the price.
Importance of Packaging in Poultry Farming
Packaging is associated with a number of benefits, some of which include:
 Simplifies product handling: Packaging makes handling of products much easier and
convenient thereby fostering customer loyalty and enabling an organization attract repeat
business.
 Facilitates self-service: Self-service is made possible with packaging since packaging makes it
easier for consumers to identify the products displayed on shelves. In this way, packaging greatly
makes shopping interesting and convenient to buyers and hence fosters customer satisfaction.
 Increases quality of products: Quality is more important than price in determining demand
for most goods or services. Consumers will be prepared to pay for the best value. Value is
therefore added through the creation of those quality standards required by consumers. This is
definitely achieved through packaging and by so doing quality of the product is maintained.
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