The Real Estate Browser Volume 10, Issue 3 | Page 10

10 — Say you saw it in The Real Estate Browser of Lynchburg — Volume 10 Number 3 How to use the Home Inspection as a Marketing Tool By Drew Howard , President, HomePro, Inc. In my 25 years of inspecting homes I have experienced the cyclical ups and downs of the real estate market. When my career started in 1993 Lynchburg was a true col- lege town. The spring and fall market were busy times, and the winter/summer months were quiet with little activity. Around 1999 the market became year round with activ- ity. Liberty University was starting to explode with growth and Lynchburg’s economy was experiencing the same. From 1999 to 2007 the economy and real estate market reached heights that had never been seen. Along came the great recession and 2009-2012 were lean and mean years. The last 5 years have been business as usual with strong growth again in the housing market. In the middle to late 90’s a pre listing inspection were a great marketing strategy to offer potential buyers of your home. Around the year 2000 the market was heating up and homes were selling fast. I personally did not have the time to perform pre listing inspec- tions because the market was so hot. After the great recession we have new players, mar- keting strategies i.e. Zillow, Trulia, and many other search engines that did not exist before the recession. I am starting to see the prelist- ing inspection come back as a marketing tool. The inspection report is 1 tool that an agent can use in their marketing strategy to set them apart from the competition. A good home inspection report will list the major components of your home, the age of equip- ment, and compare your home to similar homes in the neighborhood. The report can be sold at a fee to interested parties. This does several things: 1. It recoups money that you spent for the service. 2. It lets you know who the really series parties are that are looking at your home. This also lets your agent know what type of home they are looking for if your home sells before they make an offer. 3. It is something that the competitors of Trulia and Zillow at this time cannot compete with. 4. A seasoned agent can also recommend what items you should address in help- ing for a speedy home sell. You can also have an inspection to address any issues that might arise from a future inspection. This gives you the opportunity to correct any items before you put your home on the market. This eliminates any surprises or unknowns with the home. This will help speed the process along. If you have any home inspection questions, radon testing or indoor air quality concerns please let me know. Drew Howard (434) 660-3449