This section of The Rea Report is dedicated to providing you with more insight into the inner-workings of
Rea & Associates. To read past articles in this series, visit www.reacpa.com/business-of-our-business.
business
the
of our
business
DRIVE GROWTH
• Sending regular leadership communi-
cations, which allow leaders of our re-
gions and specialty teams to share their
updates and educate others in the firm.
As Rea continues to grow, enhanced inter-
nal communication will play a critical role in
protecting and enhancing our culture while
ensuring that messages are communicat-
ed clearly and appropriately.
Build Your Own Internal
Communications Strategy
Even if your business can’t support a full-
time internal communications position,
opportunities for improvement are still
available. Consider building an internal
communications framework and strategy
for your company’s leadership to follow.
Your strategy might focus on:
how it should be communicated.
• Spelling out the types of messages your
CEO, finance team, department heads
and other leaders should communicate
regularly.
• Encouraging your CEO to provide a short
monthly update.
• Creating a standard agenda for all
internal meetings.
• Conducting focus groups to gather
feedback from your employees.
The key is to start somewhere. Remember:
communication affects engagement and
engagement affects the bottom line. If you
can open the lines of communication in all
directions, you’ll be helping to create more
engaged employees, more satisfied cus-
tomers and a more profitable business.
• Carefully listening to what’s happening
throughout the company and picking out
pieces of important information, deter-
mining who needs to know about it, and
By Abigail Eisenbrei,
internal communications specialist;
[email protected]
(New Philadelphia office)
HOW HOW
AFFECTS YOUR BOTTOM LINE: AFFECTS ENGAGEMENT:
EMPLOYEE ENGAGEMENT
COMMUNICATION
If your workforce is engaged …
+ 10% higher customer satisfaction rate
+ 22% more profitable than businesses with low engagement
The single largest driver of employee
engagement is the strength of the communication
link between employees and supervisors.
Companies that encourage open dialogue,
communication and feedback have
a more engaged workforce.
– Angela Sinickas, CEO, Sinickas Communications
GRAPHIC
know him and to share timely strategic
priorities.
INFO
9