The Rea Report Summer 2015 | Page 8

10 MAJOR RISK AREAS SEEN IN BUSINESSES TODAY Business owners face a litany of business risks every day. Here are 10 major risk areas (in no particular order) that our clients have faced over the years. Do any of these sound familiar? If so, reach out to your financial advisor today to plan your risk mitigation strategy. CUSTOMER CONCENTRATION. MISUNDERSTANDING COMPETITORS or MARKET DYNAMICS. How well do you know your competitors and the market dynamics of your industry? Take control of your business’s success by taking time to understand all aspects of your business and the industry landscape. NON-COMPLIANCE with GOVERNMENT AGENCIES (i.e. IRS, Department of Labor). How well do you know the regulations you are responsible for as an employer? Failure to comply with regulations could result in steep fines and other consequences. Know what the law expects from you. SUPPLIER DEPENDENCE. Are you too dependent on only a few suppliers? Diversify your pool of suppliers to ensure that you will always have what you need, when you need it. DIFFICULTY IN FINDING and RETAINING GOOD EMPLOYEES. Employee turnover can disrupt your business’s operations and affect productivity. Develop a recruiting strategy that will set you and your business up for success. If your business relies on one or two customers, consider the devastation your business could endure if something were to happen to them. Perhaps it’s time to bulk up your customer base. NO BUY-SELL AGREEMENT. LACK of CASH FLOW and POOR FINANCIAL REPORTING SYSTEMS. If you’re just guessing at how well (or not well) your company is doing, you probably don’t have a proper financial reporting systems in place. Zero in on your cash flow. INADEQUATE BUSINESS INSURANCE or ‘KEY MAN’ INSURANCE. Don’t leave the future of your business up to chance, a buy-sell agreement could help secure the future of your business. NO EMPLOYMENT CONTRACTS or NON-COMPETE AGREEMENTS for KEY PERSONNEL. If you don’t have an employment contract or noncompete agreement on file for your key employees, you could be watching valuable clients – and revenue – walk out the door. Use contracts to protect your revenue stream. Make sure you have the right insurance in place to keep your business afloat in spite of a tragic, unforeseen event. POOR INTERNAL CONTROLS. Does one person manage your business’s finances? Consider the risk you’ve created by putting one person completely in charge of thousands, perhaps millions, of dollars. Share the responsibility and strengthen your internal control structure. This is just one of many internal controls that you need to evaluate and consider implementing if you haven’t already. To learn more about these business risks, visit www.knowa