BRIGHT CLIENT
nüCamp RV
By Michele Linton,
practice growth manager,
[email protected]
(Cleveland office)
Getting Their Bearings
an styling and equipment with quality
Amish craftsmanship.
nüCamp’s beginnings stemmed from
a single request. Jesse’s father, Joe, an “This is more than a table or chair –
experienced plumber and outdoor furni- everything we build has skill and care
ture maker, was asked to try his hand at
put into it,” said Jesse, who explained
building a small camper. What unfolded
that nüCamp’s technique helps them
would redefine the modern RV experience. efficiently produce trailers with 10 times
the quality of others. “Our construction
Joe’s high-quality trailer soon caught
techniques, materials, processes and
the attention of others. Before long, he
strict quality control set us apart.”
was taking orders and building
30-50 teardrop campers out of his “This company is founded on many of
garage every year. In 2004, Joe founded
my dad’s ideals: surround yourself with
Pleasant Valley Teardrop Trailers.
great team members and provide a cul-
BI G FUN IN A
T I N Y PA C KAGE:
nüCamp
Trailers
Redefine
The RV
Experience
Recreational vehicles continue to surge
in popularity; and due to their versatility,
smaller teardrop varieties have gained
traction among all demographics. As a
result, the Sugarcreek-based RV manu-
facturer, nüCamp RV, has reported 30-
60 percent year-over-year growth and
shows no signs of slowing down.
These days, nüCamp operates from a
150,000 square-foot facility where the
company’s 225 team members produce
more than 4,000 units annually. But, ac-
cording to nüCamp’s president Jesse
Mullet, building a successful RV busi-
ness wasn’t always part of the plan.
14
ture of growth and learning,” said Jesse.
The company was humming along until
“We
get to know our team members and
the recession hit about a decade ago.
encourage
open communication. This
Soon thereafter, Pleasant Valley Tear-
helps
us
utilize
their true expertise and
drop Trailers was forced to close its
stay
ahead
of
the
curve. Their pride and
doors. Fortunately, the shutdown was
skills
made
us
who
we are today. Our
only temporary because Joe’s unique
success
starts
with
them.”
trailers had already left an impression
on Scott Hubble, one of the company’s
Knowing Their ‘True North’
former distributors.
“We are providing an experience to our
Alone, Joe was able to manufacture one
customers, so we have to ensure every-
trailer per week. But with Scott in the
thing along that journey is done right,”
driver’s seat as the company’s new CEO,
said Jesse. “We partner with great, in-
the duo acquired the U.S. rights to make
dependent dealers to ensure a pleasant,
and distribute the teardrop trailers and
more personal customer experience. We
set an initial production goal of 500 over
invite our customers to tour our facility,
the next year. With help of a talented lo-
and we host exciting events to keep our
cal Amish workforce, the company sped
owners connected. It’s all very cyclical.”
past that mark and has been on the road
nüCamp is focused on the next leg of
to success ever since.
their journey. Specifically, the company
“Our quality is second to none, and that’s
is looking to boost production and oper-
due to our culture and relationships with
ate more cost-effectively with enhanced
team members, vendors, community
processes and less waste. They’re also
and dealers,” said Jesse, who joined the
solidifying plans to expand the company’s
company in 2012. “We spend a lot of
production facility and extend nüCamp’s
time listening, rewarding and collabo-
product line with the addition of a 28-foot,
rating. Everyone here does whatever it
European-style travel trailer and micro trailer.
takes to get the job done right.”
“We will continue to listen to customer
feedback and build the products they
Blazing The Trail
want,” said Jesse. “But above all, we
Rebranded as nüCamp in 2016, the
will stay true to our roots and never
$50 million company blends Europe- sacrifice quality.”