BRIGHT CLIENT
TROYER CHEESE
By Abbey Kanellakis,
content development specialist,
[email protected]
(Dublin office)
B
THE RIGHT BUSINESS
HANDSHAKE
Starts With a
Back in 1959, Jonas Troyer began it just wasn’t the right fit. We’ve done Process Makes Perfect
distributing local cheeses and smoked that for the last 15 years and it’s really James said that in 2017, the company
meats throughout Millersburg, OH. worked well for us,” said James. “We’ve has focused on establishing procedures
Today, the operation has held steady tried to be really intentional about who and putting formal processes in place.
to its hometown values while realizing we work with.”
the targeted growth its founder set out Jonas taught James to focus on build- “We just brought in a new COO and
to achieve nearly 60 years ago. Troyer ing close, trusted relationships with key we’ve partnered up with Rea & Associ-
Cheese boasts a workforce of nearly customers. Today, James is mindful of ates for assistance and direction,” said
225 employees who serve more than all the business’s relationships, including James. “Now we’re thinking through our
processes, writing things down and es-
5,000 clients across 48 states and taking special care in selecting vendors.
tablishing
more structure. Rea’s been
Canada by supporting the company’s
really
good
for us. You can get anybody
“At
the
end
of
the
day,
you’re
only
as
extensive distribution, retail and manu-
to
do
your
books,
but Rea gives us good
good
as
your
relationships.
We
value
facturing operations.
the relationships we have built. From the advice and good counsel. They’ve really
For Troyer Cheese, business has always transportation companies and manu- helped our business.”
been about focusing on quality over facturing companies we work with to
quantity – with particular emphasis on our employees. We’ve just really been Even though James still describes Troyer
Cheese as a “handshake company,” it
establishing and maintaining high-quality blessed.”
has grown to the point where processes
products, service and relationships. It’s
and
documentation are essential.
been this commitment that has helped The Extra Mile
shape the company’s success today.
From helping to maximize the layout of “We had a lot of years where we did busi-
stores to providing data-driven reports ness on a handshake – we did a lot of
and
insight, Troyer Cheese focuses on handshaking. But we’ve got it in writ-
We focus on respect, integrity
helping their customers, the retailers ing now,” said James. “I’ve realized if I
run over by a freight train we need
and quality and we’ve turned with whom the company works, reach get
to
have
everything documented so ev-
their full potential. In return, the stores
erybody
has a clear understanding of
down a lot of business because that carry Troyer Cheese products know expectations. But we’re still a handshake
that the products on their shelves are of
company. That’s not going away. I want
the highest quality.
it just wasn’t the right fit.
to be able to look you in the eye and tell
“Two areas of focus are manufacturing you that if we make a mistake, we will
tasty products with clean ingredients,
do everything we can to make
“My dad grew up Amish. He was a simple just like if you were making it at
it right. That’s really what
man, but he was very wise,” explained home,” said James. “The sec-
we’re about.”
James Troyer, the company’s president ond is food safety. We now
and CEO. “He used to tell me, ‘James, have a food safety com-
To learn more about
you don’t need all the business. You just pliance manager on staff
Troyer
Cheese, visit
who
works
with
the
FDA
to
need the right business.’ … We focus on
troyercheese.com
respect, integrity and quality and we’ve make sure our products are
or call 877.343.1614.
turned down a lot of business because compliant, safe and traceable.”
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