The Rea Report Fall 2015 | Page 8

KNOWING &GROWING The Value of Your Business Grow Revenue and Increase Profitability Through Sales By Jeff Lacy, partner & area director (FocusCFO), www.focuscfo.com/ R EGARDLESS OF YOUR INDUSTRY, if you operate in the for-profit sector, there’s one universal strategy that you utilize to grow your business … sales. No matter what type of service or product you offer your customers – whether you’re providing dental services, selling the latest fashions or manufacturing car parts – your sales are the lifeblood of your business; without them, your organization would cease to exist. The ultimate sales goal is to profitably increase your revenues, promoting the overall success of the company … and that will look different for every business. 8