The Raines Group Buyer & Seller Guides Seller Guide March 2014 | Page 11

PRELISTING BOOK \ Marketing

ALL-ENCOMPASSING
MARKETING PLAN
The Raines Group’s marketing approach combines the utilization of our large network (or sphere of
influence), traditional advertising, and cutting edge technology to ensure maximum exposure for each
listing and to extend the life of each marketing dollar. Today’s buyers demand 24/7/365 access to
information, in the convenience of their own homes. As a matter of fact, according to the National
Association of REALTORS, the Internet has become the primary media resource for consumers looking for a
home. That’s why we developed the most innovative, comprehesive marketing plan in the business,
combining traditional and digital marketing, to drive these “connected consumers” to your listing,
regardless of where they’re searching for a home! By using this customized approach, we’re better able to
find the buyer who will pay the most for your home.

R A I N E S R E S U LT S . P R O V E N S O L U T I O N S F O R S E L L I N G Y O U R H O M E