The Raines Group Buyer & Seller Guides Seller Guide March 2014 | Page 10

PRELISTING BOOK \ Marketing

SELLING YOUR HOME:
FIVE FACTORS
It takes an average of three to five months to sell a home. Some properties sell within days of hitting the
market, but there are plenty more that take longer. How fast your home sells will depend on five key factors:
1. Price

4. Timing

The single most important factor to consider is the price tag: how
much your home is worth. You don’t want to overprice the house
because you will lose the freshness of the home’s appeal after the
first two to three weeks on the market. After 21 days, demand
and interest wane. If you do not have an offer after 8–10
showings or 30 days, the market has rejected your price.
Remember, overpricing can delay or even prevent a successful
sale.

Sometimes it’s a buyer’s market, and sometimes it’s a seller’s
market. The market conditions when you’re ready to sell can
make a big difference in how quickly the process goes.

2. Location and Condition
The location of your house is simply what it is - it cannot be
changed. However, you do have control over the condition
of your home. A professional stager can help you sell your home
faster by making it more appealing to a broader base of buyers.
Buyers want to get the most home for their money and many
times are looking at new homes as well as resale homes. Homes
sell faster when they are in pristine condition.

5. Marketing Campaign
A comprehensive marketing campaign gives your home
maximum exposure, which is essential for a timely sale. But if the
five factors Y[