The Protection Adviser Autumn 2023 | Page 37

For adviser use only . Not for use with customers .

HOW AVIVA INDIVIDUAL PROTECTION WENT ABOVE AND BEYOND IN 2022

Protection products are the cornerstone of any financial plan , and last year , Aviva paid over £ 1.07 billion across 50,595 individual protection claims . It ’ s consistently settled more than 98 % of claims over the last three years , paying over £ 1 billion each year to a total of 155,889 claims .
But this crucial financial support only tells part of the story . It ’ s also about expertise , service and commitment . It ’ s about the efforts of teams who go above and beyond to make a difference to people when they need help the most .
In 2022 , Aviva :
• Improved its critical illness cover to pay more claims , more quickly
• Increased the amount it pays out under additional benefits within its upgraded adult critical illness cover , to put more money in the pockets of your clients at the most challenging times
• Offered health and well-being services through Aviva DigiCare +
• Sent hundreds of thoughtful gifts to children and their families going through a critical illness , hoping to brighten their day
• Continued its partnership with Macmillan Cancer Support to better support your clients living with cancer and for some to benefit from a smoother , faster claims process
• Offered early intervention and rehabilitation to help support a return to normality for your income protection clients .
By putting your clients at the heart of everything , Aviva not only supports their financial needs with protection products , but also gives them practical and emotional support from day one of their policy .

FIND OUT MORE ABOUT INDIVIDUAL PROTECTION CLAIMS AT AVIVA IN 2022

IF YOU HAVE ANY QUESTIONS , PLEASE CONTACT YOUR USUAL AVIVA CONTACT .
Provided by Aviva Life & Pensions UK Limited . PT151343 06 / 2023
| PROTECTION ADVISER | AUTUMN 2023 | 37