be an improvement for our members to derive optimum benefit from . This is because we are not driven by profits to appease shareholders – PPS has no shareholders . We only get involved in something new when we are convinced that our value proposition for our member is better than they might find elsewhere . Often it is to return to our members the market ’ s profit margin . Our experience has shown that our members are generally not aware of all these solutions available to them . In this , The Professional can assist .
One such article on page 6 looks at the often-misunderstood role of a professional financial adviser . At PPS we are privileged to have many of South Africa ’ s top financial advisers as business partners or colleagues , as is to be expected in the market we serve . We will tap into their knowledge to share on these pages .
Another regular feature will be profiles of some of our members who have done extraordinary things . Turn to page 9 to read about Prof Tshifularo – a world-renowned surgeon who performed the first middle-ear bone transplant using 3-D printing technology . There will be recipes and book reviews such as this edition ’ s critical appraisal of Hans Rosling ’ s Factfulness . In these unprecedented times fact-based decision-making is important .
One such fact is that the pandemic has made us all very aware of the significance
of essential services professionals . I commend you all for supporting so many of us during these times : your bravery , commitment and dedication is an example to all humanity . At PPS we always remind ourselves how fortunate we are to serve this very special professional market segment . It is a privilege and a huge responsibility .
I trust that you will find The Professional enjoyable and valuable .
PPS Group Executive
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