The Professional Edition 4 October 2021 | Page 32

Varuna Kanavathy
Josh Motto-Ros
from each company and individual that would like to pay it forward , and help uplift our youth .”
Even though the impact of the pandemic will be felt for many years to come , there have been positive trends that came out of it – such as the shift in people ’ s attitudes on gift giving .
Socialisation restrictions have made it difficult to build or sustain connections , but the notable changes in consumer behaviour made giving one of the primary ways that individuals have tried to stay connected and spread some positive cheer during a time of crisis .
According to Think with Google , “ the urge to contribute has spread beyond the traditional special events — such as birthdays and holidays — and beyond the local family or social circle to the larger society .” This is great news for public benefit organisations , like the PPS Foundation , that want to remain top of mind to existing and potential donors all year round .
Now that we are approaching the festive season , as well as the end of the year when many young people must make a decision regarding their future and academic journeys , we implore companies and individuals alike to consider donating towards the Foundation ’ s work in the spirit of sharing . It is always encouraging when we get to help many more beneficiaries who can focus on their studies because they have one less thing to worry about ,” concludes Molefe .
Companies and individuals that donate to the PPS Foundation at https :// ppsfoundation . pps . co . za are eligible to receive a Section 18A certificate that can be used for tax deduction purposes .
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