The Practice November 2013 Issue | Page 13

Even when an investment in new capacity seems large, don’t back off until you do the math. If a realistic return on investment analysis shows you’ll make considerably more over time, then you can’t afford NOT to make that investment! For example, if by investing $200,000 (plus the interest expense if you borrow the funds) to add capacity, and you can expect to generate additional revenue of $500,000 or $700,000 or more, that’s a great investment! #7 — INVEST IN PROVIDERS It’s an old adage: Providers do exactly that for your business. They are people who have the ability to produce income FOR you, such as Associates, Hygienists, or a Massage Therapist in a Chiropractic office. Since YOU get to bill THEM for running their businesses, you too make money on the work they do. In other words, they are income producers who are not directly tied to your personal productivity. Invest in Providers by not only having them as part of your business, but by using your ever-growing marketing skills to help them generate business… which, in turn, generates extr ??6??Rf?"??R??3?( B??dU5B???Ur44?E????N( ?2??Wf?F&?RF?BgFW"?V?&W"?b?V'2??F?R&WfV?VRvV?W&FVB'???W"&7F?6Rv????&Vv??F?f?GFV??WB??WB??W"W?V?6W0?v???6??F??VRF?6??"?V"gFW"?V"???P??fRF?%T??B?Ur44?E?F?6??vP?F?BF?vW&?W2G&?V7F?'???66?&F??rF???FVBV6????7BV???P???W"??N( ?26??6?FW&&???&R?V7&F?fR( B?@?V6?W"( BF??????R??W"&WGW&???v?@???R?&VG??fR&Vf?&R??Rv???fW7F??r???( ??F?W"F???w2?( ?7F'B'?76W76??r??W"W??7F??p?&W6?W&6W2?BFV6?????v?W2( BF?R( ?&?rF?&V^( ?&V??r76R?BWV??V?B??&?WF??p??B?V??6?F??( ??R?fRF?7V?@????W?F???R???W??( ??V&?F?F????F??2v?'?F???rF?RV??F?????WB?b?B?F???rF?R?F???B????r?&?V7F?fP?FV6?6???2&6VB??6??7&WFR??6?2?3?( B??dU5B??4T?b?DUdT???T?@??( ?7V?B???W?F???R???W?( ??2?6?G'VRv?V?B6??W2F?6V?b?FWfV???V?B??????v?2????fW7F??r????W"?v?6V?b?FWfV???V?B?2v?@?v???v?fR??RF?Rf?'F?GVFRF???R????bF?P??F?W"B&W7B??fW7F?V?G2??6???6R6&VgV????r??R??fW7B??W"F??R?Vff?'@??B???W??F??Vv??6???^( ?&RFWfV????r??v?0?F?Bv?????R??R??&R&?f?F&?R?WFW"G'V6?W ?v?V?BFV????RF?FWfV????W"?&?WF??r6????2???B??W"&??G?F?????fFR?V???R??W ?v?V?BFV????RF??????Rv?B??^( ?&R?&VG??F???r&Vf?&R?V???r??F?6??WF???r?Wr? ?7v?F6???rF?F?ffW&V?BF???&?GF????R???R?fRF?F?6??WF???r??F?R??P??b6V?b?FWfV???V?B???fW7B??W"F??R??&VF??r????fW7B??W"???W???6V??'2?BG&????r???fW7@???v?FWfW"V?W&v??W2??^( f?BF?V??????P???W"&WGW&?'?F???r?BF?F?RgV??W7BW?FV?B?????d?"%B2?bD?RB$U5@???dU5D?T?E2??D?RDT4T?$U ??55TR?bD?R$5D?4R??F?R&7F?6P??6??6W2&R?v?V???Rv???f6F????"&P??F?W'v?6R?WB?bF?R?ff?6R?F?R'W6??W727F?0?V&???r?'WB?v?V?F?( ?B??R&F?W"?fR???W??6??F??VRF?&?????WfV?v?V???^( ?&R??BF?W&S??? ?? ?????W?UD??D?4?ŒG&?6fW'&VBWfW'?6??v?P????F???F???W"6f??w266?V?B?6?&VBF?P?6?V6?&????BFV&?B6&B??RvWBf?"?f??p??V?VBF?R66?V?B( B6??6RF?W?v????W7BV?F??F?R&?w&W72??^( ?&R????r?WfV??b??RF??( ?@??fRF?R???W?&?v?B??rF?7F'B6f??r???P?t????W7B26???2??R7F'B???V?V?F??rF?P?B&W7B??fW7F?V?G2?F?W?v????V???RvV?W&FP?F?R??7&V6VBV&???w2F?Bv??????r??RF????7&V6R6f??w2??