2. THOMAS HARPOINTNER’S
10 DIGITAL MARKETING TIPS:
This Internet Marketing and Social Media expert included this list in
his presentation on propelling your Practice growth in the digital age.
1. Use responsive web design to provide a better user experience.
2. Leverage social media to increase positive reviews.
3. Use email marketing to keep connected.
4. Focus on achieving top search engine rankings.
5. Examine your unique internal strengths (know what to outsource).
6. Leverage your reputation to create distinction.
7. Increase focus on your top margin services.
8. Deliver the right message via the right channel.
9. Apply retail marketing tactics to your Practice (people love deals).
10. Know your numbers (you can’t manage what you don’t measure).
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3. TEST. TRACK. TWEAK
SCALE UP
TEST: Start by testing your initial piece.
TRACK: Fully utilize your Call Tracker lines to listen to recordings, and track sales to follow
how many items the piece has sold or appointments it has booked. Remember, it doesn’t
matter how anyone FEELS the piece is doing. JUST DO THE MATH and track those results!
TWEAK: Based on feedback and effectiveness, continue to
tweak your marketing piece so it improves effectiveness.
SCALE UP: Once you’ve tracked the success of your piece and
tweaked it to become even more effective, REPEAT this
process, and SCALE UP your list so your piece continues to evolve
into an effective control piece that is always a “home run.”
4. BUILD A KILLER SWIPE FILE
The key is to NEVER start with a blank piece of paper! Combine other
successful ideas, borrow any of our marketing pieces, and keep anything
that catches your eye! That way you will build a swipe file that will allow
you to EASILY recreate a great piece that will knock it out of the park for you!
10
Dentistry From The Heart is a great way to give back to your community
while gaining great publicity for your Practice. We asked
attendees of The Best Marketing Seminar Ever 2.0 to host
a Dentistry From The Heart day in their office, and hundreds
of attendees flooded the stage and pledged to host a day
of giving for their community in the next year.
For more information about Dentistry From The Heart, see our
article on page 25-26 or visit www.dentistryfromtheheart.org.
The Practice
5. DENTISTRY FROM THE HEART