GROW London a new garden event for 2014
GROW London - a brand new contemporary garden event is launched and set to take the industry by storm in 2014
‘GROW London,’ a fresh and new event which aims to break all the rules in the gardening event calendar, will take place from 20 – 22 June 2014, located on London’s iconic Hampstead Heath.
The event will open on Thursday 19 June with an invited preview Garden Party and will follow with three public days. GROW London will deliver exhibitors with a targeted audience of between 14,000 to 16,000 garden enthusiasts and professionals. Visitors will come from far and wide to experience this hub of gardening excellence. There will be a maximum of 100 carefully curated exhibitors, to provide a classic and urban-contemporary mix of the highest quality garden products and plants. Specialist ‘hero’ nurseries, makers and producers will offer visitors the finest grown plants, garden tools, pots, furniture, and garden paraphernalia.
After several years of unpredictable weather, to ensure further assurance to exhibitors and visitors, the event is being held entirely within a spectacular, 5,000 square metre
air-conditioned marquee, offering a weatherproof and beautiful environment. The marquee interior will bring the outside in and inspire visitors with a magical garden set, created by designer Shane Connolly, who shot to global fame for his dramatic design for the Royal Wedding at Westminster Abbey for their Royal Highnesses The Duke and Duchess of Cambridge
Garden experts will also be offering talks and knowledge for both the experienced and the novice gardener, inspiring all ages and abilities to get growing no matter how small or large their space. Speakers so far include garden designer Chris Beardshaw, Shane Connolly, Dawn Isaac - horticulture advisor to award winning Cbeebies show, Otter Farm’s Mark Diacono and designer and broadcaster James Alexander-Sinclair
Only 15 minutes from the centre of London, the location is serviced by excellent transport links by the underground and overground services connecting people from London and neighbouring counties. To make it even easier for visitors to get to GROW London, a complimentary visitor shuttle service will run regularly to and from Hampstead underground station with several car parks nearby for those who wish to drive. A plant and product crèche will also be available.
GROW London is the brain child of entrepreneur Will Ramsay - founder of the hugely successful Affordable Art Fair, which is now a global brand with fairs in 14 major cities around the world. Will is keen to create a new and stylish garden event for people of all ages and experience to enjoy.
To turn his dream into reality, Will has brought in the expertise of highly respected garden event specialist Thérèse Lang of TJM Associates as Creative Director for GROW London. TJM is renowned as curators and organisers of many successful gardening events including Cottesbrooke Plant Finders Fair, Future Gardens and The Westonbirt Festival of The Garden. Thérèse Lang is also a lead strategist for The Chelsea Fringe.
Speaking about GROW London, Thérèse said, “Hampstead Heath is an enviable and sublime location for this stylish, inspiring and innovative event which will provide visitors with an amazing hub of gardening excellence. We are going to raise the bar and will work with the very finest garden industry experts. Our handpicked hero exhibitor’s are what will make GROW London so special. We have worked with many of these companies and growers before over the years so they will know that we value and support them. We also understand their needs and will work hand-in-hand with them to ensure this new event is a success for both exhibitors and visitors alike.”
Sited on the edge of Hampstead Heath, just five minutes from the beautiful Hampstead village, GROW London is set to revolutionise the garden event calendar and will provide a hugely exciting opportunity for garden exhibitors’ in one
The GROW London website will go live in mid August: www.growlondon.com