The Pocklingtonian 2017/2018 | Page 100

The roles of the different brand elements: logos Pocklington School School Coat of Arms West Green Pocklington Pocklington School is a modern 21st century institution where our long history and rich sense of tradition remains a hugely valuable asset. Telephone +44 1759 321200 Pocklington Prep School Pocklington School (and Sixth Form) This school identity is used to identify and market the Prep School. It takes a wheatsheaf from the Coat of Arms as its symbol to reflect the connection with our past and is used across all external and internal communications. This school identity is used to identify and market the Senior School and Sixth Form. It takes a wheatsheaf from the Coat of Arms as its symbol to reflect the connection with our past and is used across all external and internal communications. York YO42 2NJ www.pocklingtonschool.com Our Coat of Arms has been redrawn to better meet the modern methods of communication, but used with care on our materials, it is an attractive and highly effective visual device for linking past and present. Pocklington School Foundation Note: We also have a single colour outline version (right) that can be used in place of the full colour Coat of Arms (See page 5 for more details). The Foundation logo represents the administrative side of the School and therefore has limited use but can provide an endorsement to dual or single school communications. 2