The Philantrepreneur Journal Vol2 Spring2016 | Page 28
inspired board and a lackadaisical board that does not understand
its role in advancing the organization's mission and is reluctant to
get involved in the fundraising process. One of the key roles of this
important committee is to develop a board position description that
includes a required financial contribution from each board member
as well as the expectation that each board member be involved in
the organization's fundraising efforts through attendance at events,
planning development activities, and helping to identify, cultivate,
and solicit potential donors.
This committee is also responsible for assuring that the position
descriptions are not glossed over during the recruitment process and
to make sure that each potential board member understands that
fundraising is an important part of his or her role as a board member.
They must be expected to deal with potential board members that
are obviously reluctant to accept this responsibility. It is better to
turn away a prospective
Even if the
board member who is not
organization originally
willing to get involved in
intended for its board
fundraising, than to ‘fill a seat
to be involved in
with a warm body’ just so
fundraising, many
the committee can say it has
times, board recruiters met its expectation to bring
are reluctant to use
on a certain number of new
the “F” word for fear of board members each year.
scaring off potential
The reluctant fundraiser may
board members.
instead be invited to serve on
a committee or in some other
volunteer position, other than being invited to serve as on the board.
Once you have a board that understands its role in fundraising
and consists of members who have a true passion for your mission, it
will be easy to get them motivated to embrace this role.
Take the fear out of fundraising by providing ongoing training
and education about fundraising for the board. You can provide
a fifteen-minute segment at each board meeting on some
aspect of fundraising and/or periodic all day training sessions
on important aspects of your fundraising program. You can also
invite board members to attend educational programs run by The
Philantrepreneur Foundation, AFP, or a myriad of webinars that are
available on fundraising.
Teaming up board members with another board member, a staff
member, or a volunteer more experienced in fundraising will help
put the reluctant board member at ease.
Once your board understands the art and science of fundraising,
they’ll be more inclined to get involved.
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The Philantrepreneur Journal