Where practitioners and thought leaders share commentaries and insight
ARE YOU STILL IN BUSINESS? CHECK YOUR SOCIAL MEDIA MARKETING.
A
re you still in business? Is your nonprofit still a thriving
entity? You might want to check your social media
marketing. I am constantly talking to potential clients and
researching their social media presence. I Google them and
guess what? Their Facebook Business Page, Twitter and LinkedIn
come up often before their website. I go to their Facebook
Business page and what do you know, they haven’t posted in 3
months, 6 months or sometimes over a year or more. What does
that say about their business? Either they no longer exist or they
care very little about their marketing and branding.
I go on to Twitter and find the same thing; tweets that are old
and no longer relevant. Continuing on to their LinkedIn profile,
I find very little information and/or old irrelevant information
to what they are doing now. Not
a very good online impression if
Debbie Harris, MA
I am looking to do business with
[email protected]
them. In the case of a nonprofit
I become immediately skeptical
about how well managed they are and whether I should really
invest my time, talent or resources. All this and I haven’t even
gotten to their website. At this point, I will likely not even bother
to go back to their website but will move on to find someone
else to provide that product or service or some other nonprofit
with a similar focus. Why, you ask? The same reason you would
do the same, I don’t have a lot of time to spend hunting down
credentials and if they don’t care enough to look good why
should I do business with them?
PLANNED GIVING – A GREAT STRATEGY FOR EVERYONE
P
lanned giving” - Charitable donations that allow you to give
and receive all at the same time. Planned giving is described
as a vehicle that allows you to give to charity during your lifetime
and/or after death, while meeting your current income needs
and providing for your heirs. Planned giving is typically done in
conjunction with estate planning and is a viable option for donors
of all income levels – yes, all income levels. It is attractive for many
reasons and could allow you to make larger gifts than allowable
from your current assets. Depending on how a planned gift is set
up, it may also let you receive a stream of income for life, earn
higher investment yield, or reduce your capital gains or estate
taxes. Planned gifts
Crystal D. Smith,
often appeal to people
Peciaum Education Center
who want to support a
for Finances,
charitable organization
PEC Finances Founder
but aren’t certain how
much of their assets
they’ll need for themselves during their lifetimes. Planned gifts
can be established as a fund in a community foundation, specific
beneficiary designation or to creation of a private foundation.
Consult your financial team to plan your strategy to help align
your estate with what is important to you.
Add your voice to the conversation by submitting a 150-250 word commentary to:
[email protected] - Include name, company and contact.
The Philantrepreneur Journal reserves the right to review for appropriateness and edit as necessary. All submissions are not guaranteed publication.
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