SAP Perfect Lap Issue 03
‘Big data’ is an increasingly common phrase in the worlds of
business and sport, but what does it mean and how can that data be used?
In this edition of the SAP e-zine we attempt to answer these questions
by showing how organisations as diverse as McLaren and the German
national football squad are using data and SAP data tools to improve their
In these fast-moving worlds of ever-increasing sophistication, analysis
of past performance is being used to help predict the future – a hugely
ambitious goal, but one in which SAP is delighted to be playing a key role.
Group Vice President, SAP Global Sponsorships