The Perfect Lap Issue no.3 - Page 4

SAP Perfect Lap Issue 03 ‘Big data’ is an increasingly common phrase in the worlds of business and sport, but what does it mean and how can that data be used? In this edition of the SAP e-zine we attempt to answer these questions by showing how organisations as diverse as McLaren and the German national football squad are using data and SAP data tools to improve their performance. In these fast-moving worlds of ever-increasing sophistication, analysis of past performance is being used to help predict the future – a hugely ambitious goal, but one in which SAP is delighted to be playing a key role. Chris Burton Group Vice President, SAP Global Sponsorships 04