The Perfect Lap Issue no.2 | Page 6

SAP Perfect Lap Issue 02 Data-driving the future A streamlined, efficient and fully integrated business platform called HANA will underpin the future growth of McLaren Group. With a little help from a friend called HEC… Fast-growing businesses; burgeoning IT requirements; staff constantly on the move pursuing global corporate objectives… A snapshot of McLaren Group in 2014. But it’s been this way for almost 20 years, as the group has driven expansion across its four core businesses: Racing, Automotive, Applied Technologies and Marketing. And what held true in the mid-90s, when McLaren first approached SAP for counsel as to streamlining its operations, consistent with a drive for future growth, is even more pertinent today. Keeping pace with the relentless fast-forward of technological innovation, keeping track of staff, understanding how individual businesses-withinthe-business are working moment-to-moment, are ever more essential requirements for a corporate structure founded on its ability to compete. 06