SAP Perfect Lap Issue 02
RUN Simple:
RUN Simple: it might sound easy, but in an ever-more complex world, ‘running simple’
becomes an increasingly tough challenge. Yet it’s one that underpins SAP’s entire
approach to business. And whether we’re helping McLaren simplify their approach to
building world-beating supercars and Formula 1 cars, making it easier for the German
national football team to analyze player performance in their bid to win the World Cup,
‘running simple’ is at the core of what we do: simpler coding, simpler user interfaces and
simpler implementation. Now more than ever, SAP believes ‘running simple’ is the key to
business success.
Chris Burton
Group Vice President, SAP Global Sponsorships
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