Food, Drink & Travel
Junctions in our midst
ame in Town
A New G
erns
tav
ace rugged
pl
g holes’ re
rin
ndy ‘wate suburbs because all is not lost. It’s just
… as tre
Tinotenda Chikohora
T
he Broxhood Investments story is a
fanciful opportunistic fairy-tale of
tradition and culture conservatism
through replacement by upgrading.
As many regretfully bid farewell to
council beer outlets, many as much
should welcome trendy beer junctions
replacing rugged taverns in high density
but a new game in town.
A new game that can be best summed
up as just a ‘midas touch,’ one of
transforming growth point-like set-ups to
elegant beer gardens that are marketable
in a new era where revelers seek value for
money.
Since inception in 1992, Rufaro
Marketing provided affordable hang-outs
for the low to medium income patrons
for mostly the high density communities.
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Page 62
The Parade - Zimbabwe’s Most Read Lifestyle Magazine
These were in the form of beer halls and
stage performance spots rolled into one.
The company’s deteriorating standards
and failure to adapt to change created
a societal void in most high density
suburbs, a development that has given
birth to popular hideouts such as Mereki,
kuHuku, kwaFarai and paZindoga as beer
lovers sought quality service.
Due
to
rising
market
underperformance and mounting debts from
salary demands, among a host of other
problems, the prominent liquor selling
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April 2013