PADDLER 19 https :// www . nrs . com
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WHAT ARE YOUR CORE FOCUS POINTS , AND WHY ?
My core focus points revolve around how our business can actively support and contribute to the paddlesports community . I believe this serves as a foundational element for all our endeavours . Whether it ’ s collaborating with non-profits to dismantle entry barriers within our sport , engaging in environmental initiatives , participating in events to ignite enthusiasm within the industry , or crafting a diverse range of products to meet the varied needs of paddlers , my attention is consistently directed toward enhancing the overall experience of spending time on the water . By prioritising community support , we enrich the lives of individual paddlers and contribute to the growth and sustainability of the paddlesports industry as a whole .
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Do you have a process for recruiting brand ambassadors ? While I wouldn ’ t strictly term it as a ‘ process ’, our approach to recruiting brand ambassadors is rooted in finding individuals who share the same deep passion and love for our sport . Over the years , this approach has evolved , leading us to collaborate increasingly with community leaders and activists . We recognise their pivotal role in shaping our sport ’ s future .
Our emphasis goes beyond seeking individuals who are merely enthusiasts ; we are drawn to those who actively contribute to the paddling community , becoming advocates and leaders in their own right . This organic evolution in our ambassador selection reflects our commitment to aligning with individuals who embody our brand ’ s spirit and play a vital role in fostering the growth and inclusivity of paddlesports .
When people ask us what we are looking for as ambassadors , the easiest answer is a fun-loving attitude with a priority of going paddling and spending time with paddlers . If those things are ticked , it is a solid start .
What do you see as the primary key to NRS ’ s success within the paddlesport industry ? The primary key to NRS ’ s success within the paddlesport industry lies in its unique blend of heritage , employee ownership , and an enduring paddlers-first spirit . Having laid its foundations in the industry 50 years ago , NRS has since evolved into an employee-owned entity , maintaining the dynamic attitude of a “ 50-Year-Old Start-Up .” This ethos permeates every level of the organisation — everyone cares deeply , and each individual goes above and beyond . This collective dedication has earned NRS global respect , positioning it as a stalwart supporter of paddlers worldwide .
What new and exciting goodies are coming to the industry in 2024 ? The anticipation for 2024 in the paddlesports industry is met with excitement as we unveil some innovative and game-changing offerings . At the recent paddle show in Strasbourg , we were excited to introduce several new pieces that had been in the works for quite some time .
At NRS , we proudly present a groundbreaking concept in PFDs that redefines fit , comfort , and performance . This innovation represents a revolution in the range of flotation we offer , providing paddlers with an entirely new level of experience on the water .
Over at Pyranha , we launched the ReactR , a boat designed to make paddling all whitewater an absolute joy . Additionally , we are thrilled to announce that our efforts in sea kayak development were recognised with an award . Our new composite technology has allowed us to achieve weights approaching the 14kg mark with our new Ultralight layup , setting a new standard for lightweight yet durable sea kayaks . These releases underscore our commitment to pushing the boundaries of what ’ s possible in paddlesports and ensuring that enthusiasts have access to the latest and most exciting gear in 2024 .
You are heavily involved with the Save Our Rivers and Free Rivers Fund - what successes are you proud of ? We take great pride in our involvement with Save Our Rivers , the Free Rivers Fund , and the other NGOs we support . As companies deeply rooted in the paddlesports community , we recognise the importance of collaborating with partners dedicated to safeguarding the places we hold dear .
These organisations are the frontline advocates , actively engaged in protecting our waterways and dismantling barriers that may hinder people from joining the paddling community . Working alongside these individuals genuinely making a difference on the ground is inspiring .
While pinpointing a single achievement is challenging , the collective impact of our collaborations is significant . I encourage everyone to explore Save Our Rivers and the Free Rivers Fund online , understand their mission , and consider getting involved . Through these partnerships and shared efforts , we contribute to the well-being of our waterways and ensure that paddlesports remain accessible to all .
Norway . Photo : Gradient and Water
PADDLER 19 https :// www . nrs . com