The Paddler Magazine issue 72 Summer 2023 | Page 120

PADDLER 120
PADDLER 120
While living and working in radio in his late teenage years , Zack described how beautiful Yellowknife and its lakes were . “ I wasn ’ t in Yellowknife for too long , just one summer , but it was one of the most incredible summers there . Going down the Ingraham Trail and paddling in all the lakes was just mind-blowing . The water and air are just so fresh . You could just put your hand in the water and drink it out of your palm , and it tasted better than anything out of a bottle . Working on-air at the radio station on weekdays , I could spend my weekends just exploring all the nature around me ... It was an experience I ’ ll never forget , and probably where I fell in love with being out on the water in just a canoe or kayak for some ‘ me time ’.”
TRAVELLED BACK TO TORONTO
After hanging up his radio microphone and headphones in Yellowknife , Zack travelled back to Toronto , Ontario , Canada , to continue his work in the radio industry while starting to tone his craft in marketing , sales and public relations . While living in Toronto , though , Zack tells us he was able to escape from his typical 9-5 work day by heading down to his family cottage near Algonquin Park to relax on the water . “ Being able to work in the city and drive a few hours to relax my mind in nature was a real perk . I was never really a ‘ city guy ’, but that ’ s where work was , so I had to be there . But whenever I could get away , I would .”
His life in Toronto came to an end when he took a chance at a job opportunity in Hollywood , California . It was there that Zack took everything he had learned previously to work up the ranks in the public relations industry , starting his agency after a few years ( in 2014 ) and taking it global with clients in entertainment , music , technology , fashion , sports , food , health and business . What started as just an agency in Hollywood grew over the years to all parts of the United States and then finally back to Zack ’ s home country of Canada , where he was able to connect and help represent a company that fits in with his passion , paddling . That company was TRAK Kayaks ( www . trakkayaks . com ), makers of the top portable kayak , and with Zack ’ s expertise and guidance , TRAK has seen its kayaks take over the marketplace over the years .
“ When I first spoke to [ TRAK CEO ] Nolin Veillard , I just knew they had something special . Being someone who likes to travel and kayak , I was blown away by everything TRAK had created and been doing . I had to get involved .”
TENNESSEE
With offices in Hollywood , Zack expanded his home base away from the California ocean four years ago by moving to the lakes of Tennessee , just outside of Nashville . He lives with his five-year-old daughter at his self-titled ‘ Camp Teperman ’ lake house . There , Zack has his own paddle boards and kayaks like the TRAK