The Ocelot Media rates 01793 781502 What our customers think... GROUNDBREAKING From its launch in July 2006 The Ocelot has always gone its own way, and has had a significant impact on the cultural scene in the region. It has developed a loyal following thanks to its unique, humorous content and unrivalled lifestyle and ‘what’s on’ section – by some distance the most comprehensive and accurate in the area. With two geographically different editions - Wiltshire and Oxford & Newbury, The Ocelot has an unrivalled regional reach. A LOYAL READERSHIP The Ocelot has a large readership. We print up to 10,000 copies per month, giving us an estimated readership of at least 25,000 (a conservative estimate given the industry standard of 2.5 readers per free copy). Returns are monitored and assessed monthly to ensure optimal distribution. You can be sure your advert is being seen by thousands of readers flush with disposable income. “Completely different to the competition and I love them for it - they reach a loyal and large audience quickly and effectively for us.” Graeme Merifield, Festival Director, Wychwood Festival “We have worked with The Ocelot for over three years and have yet to find a more cost effective way to communicate with our consumers whilst they are actually sitting in pubs and clubs. We have worked creatively together to tailor a package that suits us rather than an off the shelf offering” Chris Keating, Commercial Director, Marstons/Wychwood Brewery “So many topics and advertisers are featured in the Ocelot, but that’s because it reaches so many different types of readers. I was sceptical at first but amazed at the swift success of my campaign.” Richard Watts, Head Instructor, Shudokan Aikido, Oxford “Effective advertising to an impressively large demographic, it’s like waving the tickets in front of the faces of the crowd you’re aiming for!” Paul Williams, Marketing & PR, O2 Academy Group Ocelot Testimonials and demographics The average Ocelot reader Age... • Under 18 • 18 - 30 • 31 - 45 • 46+ 10% 32% 41% 17% SEX … • Male • Female 57% 43% Obtained at … 57% • Local Pub/Bar Restaurant/Takeaway/Cafe 15% • 11% • College/University 8% • Read Online • Cinema/Theatre • Other • Music/Record Shop 6% 2% 1% • Educational/Clerical • Skilled/Technical • Other • Manual/Process • Self Employed 10% 9% 7% 4% 2% Occupation … • Service Industry • Student • Sales/Admin • Media • Professional 17% 15% 13% 12% 11% All data comes from our own in-house research. Results accumulated from competition entry data and surveys carried out in the magazine, online and at our live events over a period from May 2013- April 2016. 2016 Ocelot Media Pack.indd 1 04/10/2016 16:09