Being cognisant of your
customers’ life stages enable you
to:
•Guide the development of
your product lines.
• Cost-effectively advertise to a
particular group.
•Design meaningful promotions.
• Mature your products to
starting out in their careers so they
are also concerned about their jobs
and making a good impression.
Keep love in the air for the
young couple and appeal to their
new “oneness” and dedication
to each other and togetherness.
Create images with romance and
successful futures and careers
,that they can associate your brand
blogs and on business and career
magazines and channels.
Life stage: Working adults ,
Single ,with no children
Their influencers: Their friends
and peers, and workmates.
What to do: This group is
concerned about
their career
advancement, about their parents,
appearance, and sometimes about
messages should reinforce the marketing communication, if you
love within the family unit but appeal to the hearts and minds
also individuality and uniqueness of your customers and if you
of each partner. Create images are aware of their feelings during
of families and togetherness. these life stages.
Use teen figures to appeal to this
lChipo
Sibongile
group because their children play Mapungwana
is
a
Brand
an important role in their The Observer - 26 January 2014 - 9
lives. Reputation and Social Media
Give hope by making them feel Consultant. She can be contacted
that they still have time to add on [email protected].
THE PSYCHOLOGY OF SELLING
Six ways to boost sales
is another great tool to harness in reaching prospective