The New Jersey Police Chief Magazine | April 2023
�� �� �� �� ��
��
An introductory statement that clearly specifies the purpose and scope of the agency ’ s presence on the page A statement indicating the page is maintained by the agency A link to the agency ’ s official website The agency ’ s contact information Disclaimers regarding page monitoring , statements of opinions posted by visitors , and any other required public disclosures . A disclaimer stating the opinions expressed by visitors of the page do not necessarily reflect the opinions of the agency
If your agency hasn ’ t done so already , consider appointing personnel responsible for coordinating the organization ’ s social media efforts . Keep your social media policies up to date and strictly enforce policy requirements related to both personal and organizational social media use . It ’ s also imperative the agency head and key stakeholders are kept informed as your program is established . Hot-button topics should also be monitored closely .
THINK BEFORE YOU POST Whether using social media as an individual or as an agency , it ’ s important to consider the impact your words can have on you and the organization . In 2017 , the U . S . Army provided useful guidance on what they refer to as , “
Think , Type , Post .” This initiative directs soldiers to :
�� |
THINK about the message being communicated and who could potentially view it now and for years to come ; |
�� |
TYPE communication consistent with the seven Army values ; |
�� |
POST only messages that demonstrated dignity and respect for self and others . |
This is sound advice for anyone or any organization using social media . Remember the power of your words , especially since those working in public safety often live high-profile lives . In the words of Amy Jo Martin , CEO of Digital Royalty , “ Social media is the ultimate equalizer . It gives a voice and a platform to anyone willing to engage .”
About the Author Captain Rex M . Scism ( ret .) is a 32-year law enforcement veteran and former director of research and development for the Missouri State Highway Patrol . He also had a successful military career , retiring from the Missouri Army National Guard after 20 years of service . Mr . Scism served as a public safety and private sector consultant and instructor for over 20 years . He formerly served as an adjunct faculty member in the Department of Criminal Justice for both Columbia College and the University of Central Missouri , and is a frequent contributor to multiple sources about various public safety topics . Mr . Scism is a graduate of the FBI National Academy ’ s 249th Session and currently serves as a content developer for Lexipol .
10