The MSY Portfolio | Page 75

TVC & STORYBOARDS L ouis Thevenin decided to explore ways to promote Bear Beer to the general public. He promptly asked Mark to take the lead on creating a short film featuring the product and its cuddly mascot with his concept in mind. A rmed with a Canon 5D Mark II and with the help of his colleagues he turned this ad concept into a reality. Should anyone be interested in inquiring, Mark will gladly relate the intriguing and funny story behind it. FILM 75