The MSY Portfolio | Page 73

W ine is considered essential merchandise in the M. Lhuillier Wine and Food. There are several competitors in the market, hence the need to come up with unique means to present and promote this product line. M ark was asked to design and create a sizeable fiberglass bottle that will house several wine bottles to be displayed in supermarkets and trade events. This was one of Mark’s first exposures to industrial design. He diligently learned the steps in creating a tangible product, from initial planning and technical drawing to holding production and engineering meetings with suppliers. In creating his these installations he discovered a whole new side of his interest in design. INDUSTRIAL DESIGN 73