H
aving been presented with an opportunity of artistic growth, Mark Sy signed up with the Alliance
Française de Cebu for a fulltime position. Two years
in ASAP (an ad agency based in Cebu City handling
nationwide campaigns) plus a year and a half’s worth
of freelance work transform to a challenge under a
cultural institute. Why not?
M
ark is responsible for the design, marketing, and
event needs for this company. It is in this compa-
ny where he started his tenure. Little did he know that his
involvement with a worldwide cultural institute will open
doors to some of the most dynamic projects and firsthand
experience in the creation of sister companies.
P
erks of hanging around the cultural arm of the Ministry
of France include free French lessons, VIP seats to all
events, and full exposure to the French culture and trips
to-and-fro l’Hexagone.
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