The MSY Portfolio | Page 6

H aving been presented with an opportunity of artistic growth, Mark Sy signed up with the Alliance Française de Cebu for a fulltime position. Two years in ASAP (an ad agency based in Cebu City handling nationwide campaigns) plus a year and a half’s worth of freelance work transform to a challenge under a cultural institute. Why not? M ark is responsible for the design, marketing, and event needs for this company. It is in this compa- ny where he started his tenure. Little did he know that his involvement with a worldwide cultural institute will open doors to some of the most dynamic projects and firsthand experience in the creation of sister companies. P erks of hanging around the cultural arm of the Ministry of France include free French lessons, VIP seats to all events, and full exposure to the French culture and trips to-and-fro l’Hexagone. ADS 6