The MSY Portfolio | Page 32

A burger shop within “Little France” allows for a dynamic experience. Mark’s story on creating the French Burg- er’s logo was one of his most memorable. It started out with Louis asking him to create a “funny” logo back in 2014. Mark had been feeling run-of-the-mill during those days and was pumped up to try something new. He decided to draw the logo freehand and add a “Deco” enclosure to a graphical French caricature holding a burger. He traced it up in Adobe Illustrator and added a unique color scheme. One study made on the same day with much gusto = One High Five of an Approval! FINAL LOGO BRANDING 32