The MSY Portfolio | Page 11

T here was a trend of buying and selling inexpensive dry goods in during the last decade in Southeast Asia. The brand “Bargain” was born in 2014 under the promise that easy accessibility and affordability of items are under this very roof. The logo depicts a straightforward impression, yet is smartly enhanced by the different icons symbolizing the product categories. The same icons are used throughout the store space design. BRANDING 11