T
here was a trend of buying and selling
inexpensive dry goods in during the last
decade in Southeast Asia. The brand “Bargain”
was born in 2014 under the promise that easy
accessibility and affordability of items are under this very roof. The logo depicts a straightforward impression, yet is smartly enhanced
by the different icons symbolizing the product categories. The same icons are used
throughout the store space design.
BRANDING
11