The Money Expo 2015 Visitor Guide | Page 18

MPull Marketing Co-founder and director Daryn Smith Daryn Smith is co-founder and director of MPULL, an inbound marketing agency based in South Africa. He is an entrepreneur at heart and is always challenging conventional and incumbent thinking. Daryn, in essence a marketing scientist, has qualifications in both marketing and computer science. He has combined these disciplines to bring accountability and measurability to the creative magic of marketing. Day 1 Workshop 1 10:30-10:55 How to use digital marketing in a financial services environment to grow your client base FPI Head of Advocacy and Consumer  Affairs David Kop David graduated in 2001 from the University of Johannesburg with a B. Com (Financial Management). In 2002 he completes his Postgraduate Diploma in Financial Planning Law (UFS) and his Certificate in Administration of Estates (UNISA) 2007. Day 1 Workshop 1 15:00-15:25 Panel discussion: future of financial planning in South Africa He is a CERTIFIED FINANCIAL PLANNING PROFESSIONAL®, a General Tax Practitioner (SA)™ and a Business Accountant In Practice (SA)™ He has 19 years’ experience in financial services and has held a variety of positions in the industry including Admin Clerk, Manager, Tied Agent, Independent Financial Planner and Paraplanner. He has also run his own tax and accounting practice during this time. In April 2013 he joined the Financial Planning Institute of Southern Africa. His current role is Head of Advocacy and Consumer Affairs, where he is involved with managing the FPI response to the current regulatory changes and educating consumers about using a CFP® professional