The Mind Creative SEPTEMBER 2014 | Page 7

The Mind Creative The “I LOVE New York” logo remains one of the most widely recognized, used, imitated and distributed logos in the world. This logo consists of the letter “I” followed by the symbol of a red heart and then the letters NY. It might interest graphic designers to know that the font used is the rounded serif typeface font called American Typewriter and that this iconic design was created in 1977 by a graphic designer by the name of Milton Glaser. Milton Glaser During the 1970s, the city of New York was going through turbulent times with extremely high crime rates and low ebb of tourist inflow. It is hard to believe that during this period, this city reached a nadir of fiscal crisis and it barely avoided defaulting on its obligations and declaring bankruptcy. In 1977 there was wide spread arson and looting after a blackout in the city that resulted in more than 4500 arrests. Such incidents only added to the city’s woes. 1977 - Turbulent times for New York 7