The Mind Creative SEPTEMBER 2014 | Page 12

The Mind Creative Milton Glaser is probably the most influential name in the graphic design industry in the last five decades; a man known for his versatility not only in graphic design but also in the areas of exhibitions, interior design, furniture and product design. What is special about Glason is his ability to articulate his ideas precisely. Glasson’s initial training was at Manhattan's High School of Music & Art . Later he graduated from the Cooper Union in 1951 and later, via a Fulbright Scholarship, the Academy of Fine Arts in Bologna under Giorgio Morandi. His venture into design commenced with the establishment of Pushpin Studio that he co-founded in New York in 1954. This firm pushed the boundaries of design and challenged the traditional norms to redefine modernism in design. Pushpin Studio designs Glaser and his peers at Pushpin experimented and explored with visual material and brought in novel ideas into the design of a diverse range of products including record sleeves, book covers, posters, magazines and logos. They managed to introduce new styles and humour in the design of products. The Pushpin designs were immediately recognizable and made them a force to reckon with in 1960s and 1970s. British graphic designer John Gorham came across Glaser