The Mind Creative
Later, in an interview with The Believer, he said “That’s what it
should be. You want to do things like that, where you feel you can
actually change things.”
Today, the New York State Empire State Development (ESD) holds
the copyright for this logo and licenses its use. According to an
article published in British Telegraph (2011), the logo brings in a
revenue of over $30 million per year through official merchandise,
such as t-shirts and mugs emblazoned with Glaser’s design.
The logo came into greater
prominence following the
September
11
terrorist
attacks
on
the
city.
Countless visitors purchased
tee-shirts with the “I LOVE
NY” logo to show their
support
for
the
city’s
populace.
Glaser created a modified version of the logo, to commemorate the
attacks, reading "I Love NY More Than Ever", with a little black
spot on the heart symbolizing the site of the World Trade Center.
The poster with this redesigned logo was printed in the New York
Daily News and was used extensively at fundraisers for New York
charities supporting those affected by the attacks.
The influence of the iconic logo
has spilled to many areas
including music. During the initial
campaign, the song “I Love New
York” was written and composed
by Steve Karmen and in fact, in
1980, Governor Hugh Carey
declared this song to be New York
State’s anthem.
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