The Mind Creative MARCH 2015 | Page 27

In 2007 artists Mark Grieve and Ilana Spector reclaimed bikes from rubbish dumps and recycling centres to form this 30-foothigh archway for the annual art and music Burning Man festival held in the Nevada desert. Bike shop co-owner Christian Peterson came up with the concept to mount the shop's entire inventory of 120 bicycles on the exterior wall of the store. Not only does it serve as a brilliant advertising idea, it also doubles 27 a striking sculpture. as