The Mind Creative - JUNE 2104 JUNE 2014 | Page 6

The Mind Creative March 2014 The phrase “pop art” was coined in 1955 to define a new form of “popular” art that focused on imageries based on popular culture and consumerism and was characterized by bold and colourful images that was able immediately able to capture the attention of viewers. This art form established itself in New York and London during the mid-fifties and remained one of the most dominant art forms till the sixties, by narrowin