The Michael J. Fox Foundation Annual Report 2015 – Purpose. Partnership. Progress. | Page 32
MOVIE FANS, FRIENDS OF THE MICHAEL J. FOX
FOUNDATION and the Parkinson’s community
converged on cinemas, social media and grassroots
gatherings across the globe on October 21, 2015 —
The fun with a cause continues in 2016 with Nike’s
the date on which Marty McFly (Michael J. Fox) and
lottery-based release of a limited-edition run of self-
Dr. Emmett “Doc” Brown (Christopher Lloyd) arrive to
lacing MAG shoes to benefit the Foundation. (The
the future in the second installment of the iconic Back
2011 release of the non-self-lacing MAG shoes raised
to the Future (BTTF) trilogy.
$4.7 million for MJFF, which was matched by the $50
million Brin Wojcicki Challenge).
In addition to puffer vests, BTTF Day inspired
30
conversation on the state of Parkinson’s research (see
MJFF thanks all who helped turn the world’s BTTF
a Presidential exchange on Twitter on page 7) and an
Day spotlight on the passion and resolve of the
outpouring of support for the Foundation.
PD community.
The Michael J. Fox Foundation