The Meme Textbook Part 1: Early Memes | Página 8

Art and Memes The conventions of memes have typically been associated with the internet. However, the sen- sibilities of memes have always existed in tradi- tional art. Most notably, the art movements of dadaism and surrealism have similar aspects of irony and meta humor to contemportary memes. Dadaism One of the earliest artists in the dada move- ment was Marcel Duchamp. Perhaps his most well known work is the sculpture Fountain made in 1917. (Fig. 12) The ‘sculpture’ is a ready- made, meaning Duchamp obtained the urinal rather than making it, urinal turned on its side. Many belive art is a reflection of the society it was created in. It is thought that the absurdity of dadaism was a reflection of the absurdity of World War 1. The Treachery of Images by Rene Magritte depicts a pipe with a subtitle read- ing “this is not a pipe.” (Fig. 14) Of course, it is not a pipe; it is a painting of a pipe. The irony of this piece is frequently seen in contempo- rary memes. However, without the meta-in- terpretation, the work becomes a confusing lie. Similarly, memes require context to understand. fig 14 8 | Part One: Early Memes fig 13 Meta Art Meta means something self-referential. Meta humor has become increasingly popular, espe- cially in meme culture. It has also carried over to the contemporary art world. Untitled (A Curse), made in 1992 by Tom Friedman, is an 11 inch sphere of space floating 11 inch above the top of a pedestal cursed by a witch. (Fig. 15) This ‘art’ is a meta conversation about the constraints of media, similar to Fountain. Memes also challenge the constraints of art, calling in to question the intention of the cre- ators and that to consider the resulting work. fig 15