10 Steps to Developing Effective Social Media
Clear and Focused Vision
Those in charge of social media should have a good feel for what they want to accomplish. The main objective is to increase brand awareness. To do this, there must be a clear and focused plan in place. Things such as types of strategies and tactics need to be figured out by the entire social media team.
Determine Target Prospects
When posting things on social media, the firm needs to understand who is viewing this content and what things they want to see. Customers may be looking for deals or promotions. Firms need to target these things and promote them over social media sites.
Create and Prioritize Goals
What kind of goals does the firm want to achive? Do they want millions of 'Likes' on Facebook? Or do they want to be trending on Twitter? These things should be figured out by the firm in order to create goals and a plan of action.
Develop Tactics to Achive Goals
Tactics to achieve these goals can be things such as posting or tweeting a certain number of times each day. This way consumers constantly see your brand every time they go on social media. Other tactics can include contests that get the target customers involved over social media.
Plan and Create Content
Once goals and tactics have been established, the firm should start to create the content. The development of contests, including the marketing and legal aspects, should all be finished before posted on social media. The overall plan of the firm should remain cosistant with advertising efforts.