Public Relations Professionals
Top 5 Tools
Press Reslease
The press release is a written document that summarizes an announcement or event. The press release should contain current and important information pertaining to the subject.
Online Media Center
This is located on the corporate website that people can accesss to gain information about your company. This is a page that encourages feedback from others, and should contain your press release.
Pitch
This is a short sales-like presentation made to members of the media. It presents a quick overview of a topic that can be given to a reporter who is interested in reporting a story concerning your firm.
Media List
This is a list of all media contacts. Effective public relations relies on your relationship with the media so you should get to know as many contacts as possible.
Clipping Service
These are services that read all newspapers nationwide to find stories about your company. This is a valuable tool in that you always know what people are saying about your firm. Professionals can use this to react to certain stories written about their company.