The Marketeer 1 | Page 15

Changing the Way We Think About Innovation

The acclaimed hit tv show 'Shark Tank' on ABC is changing the way we all think about innovation and marketing. The show, with over 7 million weekly viewers, gives us all a great view of how the marketing world is changing.

Shark Tank gives us an inside look at what many people go through in giving a sales presentation. It also gives us a front row seat in looking at the business side of marketing new products.

The show is giving its young viewers hope that a simple idea can turn into outragous wealth. It rewards the idea that innovation can lead to success if we all learn how to think about things differently.