The Maritime Economist Magazine Spring 2015 | Page 10

THEMARITIME Economist INPLAIN GPR Score We use the input/output approach to formulate an equation to calculate the GPR score. The GPR score is used to investigate greening capability and performance outcomes. The GPR score of a firm is determined by its efficiency in transforming input (i.e., green shipping routines) into outputs (i.e., environmental and financial performance). By assessing the ratios of inputs to outputs, the greening capability can be evaluated. Depending on the values of the input and output variables, the value of the GPR score can be1.0, greater than 1.0, or less than 1.0. A GPR score of 1.0 suggests that the effort spent by the firm to perform green shipping routines is proportional to its outputs (i.e., environmental and financial performance). If the value of its input is higher than the value of its output, the GPR score will be greater than1.0. If the value of its input is less than the value of its output, the GPR score of the firm is less than 1.0. A GPR score below 1.0 suggests that the effort spent by the shipping firms to perform the green shipping practices is lower than its output. ME Mag Figure 2: GPR score 10 The GRP concept provides a useful tool for shipping firms to evaluate their greening capability by assessing the ratios of inputs (i.e., the values of implementing “ Various institutional pressures and the balance between environmental protection and firm performance are the challenging issues facing many shipping firms. green shipping routines) to outputs (i.e., the values of firm performance). Shipping firms achieving a high GPR score indicates that they possess the ability to perform GSPs competently. However, an excessively high GPR score may imply that the deployment of resources is inefficient with too much resource allocated to performing some business processes or business routines. On the other hand, a low GPR score indicates that the degree of participation in green shipping operations is inadequate. Shipping firms with low GPR scores may need to put more effort or allocate more resources to implement green operations. Data Analysis To examine the relationships between greening operations and firm performance, we employed the 107 usable returned questionnaires in a survey administered to a sample of 500 shipping firms drawn from a population of 1266 of shipping firms listed in the Hong Kong Shipping Gazette. These respondents were requested to report the level of their implementation of GSPs on the six dimensions of GSPs (i.e., CPP SD, SE, SC, SM, and SDC) and , their firm performance (in terms of financial and environmental outcomes) using the five-point scale. After the collection of data, we validated a list of 30 measurement items on the six dimensions of GSPs. The measurement items used for evaluating these six dimensions are summarized in Table 1. The scales for measuring the variables, the validity and reliability issues, the survey administration procedures, and the non-response and common method bias have also been examined. With the use of survey date collected from shipping firms in Hong Kong, the link between environmental and financial performance is empirically validated and application of the GPR